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Supermarket-own spreadable butter found to be just as good as Lurpak – and more than £1 cheaper

Sarah Taylor by Sarah Taylor
September 23, 2025
in Business
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Supermarket-own spreadable butter found to be just as good as Lurpak – and more than £1 cheaper
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When the price topped £9 at the height of the cost of living crisis, it became the centre of a media frenzy, with outraged shoppers sharing their disbelief and supermarkets putting security tags on tubs.

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Though the price has fallen, Lurpak retains its reputation as the market-leading spreadable butter – but how does it stand up against other brands and supermarket versions?

Read all the latest Money news here

In the latest edition of Our Verdict, the Money team pitted Lurpak against 12 competitors, trying each blind on bread and toast to give a score out of 10 for taste, texture and spreadability.

Two brands scored the same marks, placing them joint first – but they have a price difference of £1.20 a tub.

Lurpak and M&S impressed our testers, scoring an average of nine out of 10 points.

At the other end of the table was one of the most expensive options. Made from milk from Irish grass-fed cows, Kerrygold failed to impress our judges, scoring just three out of 10.

Here are the full rankings – and you can read our summaries of each brand below…

Joint first – Lurpak

Price: £3.50 for 250g

Average score: 9

“Impressive”, “delicious” and “moreish” were some of the words used to describe this one. It scored highly for its creamy texture and rich flavour – especially its welcome salty aftertaste.

Joint first: M&S

Price: £2.30 for 250g

Average score: 9

Just how butter should taste, with enough saltiness and thickness for a good sandwich. It was easy to spread, and lasted a good amount of time before melting on a slice of toast.

Second: Asda

Price: £2.18 for 500g

Average score: 8.1

Not too far behind the top spot, this one was a much cheaper option, costing £1.38 less than Lurpak for double the amount of butter. It was rich, smooth and creamy, with a nice amount of salt, but some of our testers felt it was a bit too oily on toast.

Third: Lidl

Price: £2.18 for 500g

Average score: 7.3

This one had our testers divided, with some finding it lacked any flavour and others thinking it was just salty enough. They all agreed that it was easy to spread, and had a nice texture and thickness to it.

Joint fourth: Yeo Valley

Price: £4.75 for 400g

Average score: 7

A guaranteed crowd pleaser – but nothing to make it outshine the competition. You can’t go wrong with it on your toast or in your sandwiches, but if you want something that stands out, this might not meet your expectations.

Joint fourth: Aldi

Price: £2.18 for 500g

Average score: 7

Considering its ranking in the same position as Yeo Valley, you definitely get more bang for your buck with Aldi’s own-brand option. It melted well on toast, taking its time and not leaving a bad oily residue.

It had a good level of salt, but it lacked any tingle and had a hint of margarine in its taste.

Fifth: Anchor

Price: £4.45 for 400g

Average score: 5.6

It had the look and feel of margarine, and despite a pleasing creaminess, it underwhelmed flavour-wise.

Sixth: Morrisons

Price: £1.96 for 450g

Average score: 5.5

This one divided our testers – with a brighter yellow colour promising much. Some thought it was great, others felt it lacked taste.

Seventh: Tesco

Price: £2.18 for 500g

Average score: 5.2

Inoffensive – but our testers felt it tasted every bit the budget option and was more reminiscent of margarine than butter.

Eighth: Countrylife

Price: £4.50 for 500g

Average score: 4.6

Way too spreadable for faux-butter, so it felt oily. The colour was anaemic, but our tasters did like the salt levels.

Joint ninth: Sainsbury’s

Price: £2.18 for 500g

Average score: 3.6

The strong buttery smell led our testers into a false sense of confidence in how this one would taste – but they ended up disappointed in raw, bread and toast tastings.

Joint ninth: Waitrose

Price: £2.75 for 500g

Average score: 3.6

The first thing our testers noticed was its almost sour smell, which most found off-putting. It was quite bland in taste, but if you are a butter purist and don’t want saltiness, this might be for you.

Last place: Kerrygold

Price: £3.75 for 400g

Average score: 3

It was a promising start with the golden look of a proper hunk of butter, but the flavour didn’t match. It had an almost bitter aftertaste, leaving some of our testers gasping for a drink.

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Sarah Taylor

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