The Duchess of Sussex has relaunched her lifestyle brand under a new name – and shared a rare picture of her daughter Lilibet.
Posting to her recently-created Instagram account, Meghan said she was “thrilled” to be changing the name of her American Riviera Orchard lifestyle brand to As Ever – a project which she “poured my heart into”.
As Ever’s website features an image of Lilibet running outside with her mother, surrounded by nature.
In the Instagram video post, Meghan, who married Prince Harry in 2018, says in the caption that As Ever “means ‘as it’s always been’ or some even say ‘in the same way as always’.
“If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.
“This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Her Netflix show With Love, Meghan – which the streamer says “reimagines the genre of lifestyle” – launches in two weeks.
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The former Suits star returned to Instagram after four years on 1 January, when she appeared in a black and white video as she ran along a beach and wrote “2025” in the sand.
She followed it up the next day with the trailer for the upcoming Netflix show, with the message: “I have been so excited to share this with you! I hope you love the show as much as I loved making it.”
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The launch of the show was delayed due to the devastating LA wildfires in January.
“I’m thankful to my partners at Netflix for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California,” Meghan said at the time in a statement to Tudum, the official companion site to Netflix.
Meghan’s latest post before her video announcing As Ever was on Valentine’s Day, when she posted a picture of her and Harry kissing and said: “My love, I will eat burgers & fries and fish & chips with you forever. Thank you for you.”
