Premier League match tickets at Chelsea have been selling for more than twice the price of a season ticket on an American exchange website with a familiar director and investor to supporters – club chairman Todd Boehly.
Amid growing fan fury, Sky News was able to access the Vivid Seats platform on different devices last week from London – and saw tickets for the visit of Liverpool on 4 May, priced by Chelsea at a maximum of £80, being sold for between £537 and £2,666.
Some tickets were listed as being sold by traders.
Chelsea’s official website appeared to show no availability for this premium fixture, with the Blues battling for Champions League qualification and Liverpool potentially celebrating being crowned Premier League winners.
The most expensive Stamford Bridge season ticket for this campaign was £1,015.
Vivid is listed by the Premier League among “unauthorised ticket websites” with a message: “We would urge fans to exercise extreme caution when dealing with these websites.”
The Chelsea Supporters’ Trust has written to the Premier League to ask that Vivid – given its ties with a club’s shareholder – “ceases facilitating the sale of tickets for significantly above face value”.
Mr Boehly – part of the consortium that replaced Roman Abramovich as owner in 2022 – has not addressed accusations of a “conflict of interest” or claims he is undermining efforts to combat ticket touting.
There are anti-touting warnings on signs in the streets approaching the stadium.
An official Chelsea Ticket Exchange allows season ticket holders to sell their tickets “at the pro-rata price of season tickets” to a club member “in a safe, secure environment”.
While Chelsea’s website says to only buy tickets in the UK from official sellers, it adds: “Many of the websites that advertise and sell tickets online are not within the jurisdiction of UK law.
“This means, while we report these sites when we see Chelsea tickets on them, there is little we can do to shut down the sites.”
On Vivid, we did see warnings telling visiting users not to buy seats in the home sections and a pop-up eventually appeared after browsing the availability, saying: “Tickets for the EPL matches are not currently available for purchase in your location.”
No attempt was made by us to buy tickets. But should we have been able to see the listings at all?
Sky News first asked for comment from Vivid last Monday and continued to see ticket listings with variable prices in pounds during the week. It took until Friday night for any form of response.
“Vivid Seats respectfully adheres to the laws that are in place in the United Kingdom and is not in violation of any regulations around EPL tickets,” the email read in part. “As such, Vivid Seats’ policy restricts the sale and marketing of EPL tickets in the United Kingdom.”
When Sky News checked the website again on Saturday the listings for Premier League matches were no longer visible as they are from outside of Britain.
Asked if they were no longer visible after our inquiries, Vivid’s official replied: “The conclusions that you are drawing are factually incorrect.
“We understand that people will try to find ways to circumvent technology and as such, we have validation protocols in place in order to restrict the sale and marketing of EPL tickets in the United Kingdom.”
Again, Vivid insisted it adheres to laws and regulations in Britain.
But the same official did not respond to an email detailing how we were able to view the tickets listings from London on separate days, without using VPN software that can make your browser seem as if it’s accessing the internet from another country.
‘It’s the only way I was going to get here’
Ticket exchange websites can be the only way for some fans overseas to come to matches.
When Ipswich played at Stamford Bridge on 13 April, Baz Gillespie was able to watch after 20 years living in Cyprus by paying a vastly-inflated £300 for two tickets on a website other than Vivid.
“The only way I was going to get here was that way,” he said, remembering the days he could just queue up and pay a fiver for a ticket.
The same match was Martin van Dijk’s first-ever game at the Bridge, having come from the Netherlands after paying €150 (£128) on another exchange website after initially trying through Vivid.
“If there’s no other option, and you want to visit, it’s the only way, but I’d rather get it through like the normal way,” he said.
‘An absolute disgrace’
It is the “normal way” that so many supporters want to protect and are aghast at Mr Boehly’s links to Vivid, predating his purchase of a stake in Chelsea.
“It’s an absolute disgrace,” supporter Ben Grey said. “He shouldn’t be involved in Chelsea and a reselling website. It’s unethical from a basic perspective.
“The club are coming out with communication saying that they’re against ticket reselling and our semi-majority shareholder [has a website] reselling tickets to our games.”
Asked what the Premier League should do, he replied: “I’m a massive Chelsea fan, I don’t want Chelsea to be hit hard by anything.
“But the fact of the matter is they need to sort that out and if they’re allowing there to be an owner of a club who’s reselling tickets, it’s a disgrace.”
‘Not a very good look’
Another fan, Rich Still, called it “21st century greed”.
The issue is resonating with young children.
Rhys Edwards, watching with his father, said: “It doesn’t look too good on Chelsea and their owners to be fair.
“Saying that [the website] is not authorised by the league they’re playing in isn’t a very good look.”
Officials with Chelsea, the Premier League and Mr Boehly declined to comment.
The Vivid statement to Sky News stressed: “It is important to note that Vivid Seats does not set the base price for tickets sold on its marketplace or receive any revenue from that base price; only the seller sets and receives the base ticket price.”
‘It’s like the Wild West’
Vivid highlighted to Sky News its “long-standing partnership”, including being a backer of a 2023 summer tour of the United States.
Chelsea’s website featured a quote saying: “We are pleased to join with a company committed to becoming the ultimate partner for connecting fans to the live events, teams and artists they love.”
The government has launched a consultation to prevent people from being ripped off in Britain by the resale of tickets.
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The limit could range from the cost of the original ticket to a 30% uplift to stop the public being “fleeced” by professional touts.
Labour MP for Ealing Central and Acton, Rupa Huq, has separately proposed a change to the law to improve pricing transparency on secondary ticketing sites.
“It’s an unregulated market,” she told Sky News. “It’s like the Wild West. It needs getting back into control.”
